Interesting article (german language) on Viral Marketing over at Brainwash. It strenghtens the fact that you need to reach the group of powerusers to start a virus. Thoose users are activly using video platforms by uploading stuff and participating in discussions. Those users often email links of cool content to their friends and advice by email is the most important spreading tool for viral campaigns.
Ok, the iphone seems to be a very good mobile phone but all this talking about it bores me. So here is a little video for all iphone haters.
Besides being funny this is one of the most successful viral marketing campaigns ever. The US-Firm Blentec and his charming founder Tom Dickson are blending all kinds of stuff on YouTube for over six month. The Slogan “Will it blend” is known all over the US by now and Dickson had an appearance at Jay Leno’s tv show.
Many people are thinking about promoting their independently shot movie over the Internet…here’s the first story of success: FOUR EYED MONSTERS !
Directing couple Susan Buice and Arin Crumley pulled off every community driven internet marketing tool available: Myspace, YouTube, Podcast, VideoPodCasts, Facebook, Soundtrack, selling DVD’s, selling HighQualityDownloads, Flickr, Twitter, del.icoi.us… They asked people to set up screenings of the movie in their town, cinemas could request a screening…
But how came the breakthrough?
They pulled off a deal with an american movie community site, which pays them a buck for every new subscriber they bring in. This great idea was combined with a YouTube Front Page Feature of the film - and BOOM! 333.000 thousand plays until now and 18.000 bucks through subscriptions, and I think this is just the beginning.
One small detail to consider if you wanna do the same: The film is amazing, watch it!
Hey Everyone! moving web is online! But what is it all about?
about movingweb.
moving web is place to share thoughts about all forms of moving content on the web. As bandwidth keeps growing, the internet will converge with the moving media: film, tv & video.
Therefore the Internet as a textbased information medium seems to be the past – moving web explores the future possibilities of the internet as a more immersive entertainment medium.
We choose a rather broadly based perspective on the theme of motion on the web – Flash Video, Mobile Web, WebTV, Viral Video, Interactive Narration – discussed with the emphasis on how moving content will change the web.
the articles.
Besides the daily posts there will be some deeper obrservations on various moving subjects in the articles section. If you’re interested in writing an article for moving web, get in touch with us.
the people.
moving web is a project of Berlin based CrossMediaDirector Simon Ruschmeyer - working on the interface between classical moving media (film&video) and new interactive forms (web/media art). For more information and project inquiries see his website www.ruschmeyer.org.
Thanks to David Hoffmann for setting up the blog.
so get moving!
Blogging is about exchange. If you’re interested in participating as an author write us an email with a short summary of what you do and what are your interests in the moving web.