Video Remixes are all over the web right now. Therefore Sony gets it’s own Remix-Website to promote three new Vaio models. You can record yourself via your webcam and the recut the material on the website. Problem is that all three example videos are quite akward. It’s not really getting better that they label these remixes as “a sophisticated mix of intelligence and elegance.”
Question is, if the theme of the Remix matches the idea of the product or if they are just following a trend?
On the first look, there nothing exciting about Zoogami - it’s a clothing companies website, where you are guided through some litlle games by a funny character (reminds me of shaveeverywhere).
So while there’s nothing new about the interactive part of the website, it uses some classical elements of filmmaking. Costumes, set design and art direction are excuted very well with much love for the details. Thereby the website creates a very unique atmophere.
Mashable has put together a massive list of online media tools from which 150+ are connected to video usage. Categories include Online Video Communcation, Online Video Editors, Online Video Converters, Video Hosting, Mobile Video Apps and many more!
The new Visions Street Wear Site has a full screen video background. I’m curious how this site performs on different systems. On my Work station it runs smoothly while on my laptop it stucks quite often.
Nice solutions for the navigation and the loading graphics, too.
Found this theatrical trailer for the very interesting HBO Voyeur project at Bannerblog. Fits in very well in the hypermedia marketing concept of HBO. Read my thoughts about the campaign here.
The German television channel ZDF together with gosub launched an interactive version of their detective story Rosa Roth.
One interesting aspect is that they show the complete strucuture of the interactive story in the navigation panel. This is probably not that good for the suspense but it really gives the user a feeling for the interactivity.
When the story splits up into two branches, you can see both of them (one in a bigger frame, the other in a smaller one), which is a little confusing.
Another aspect i like about it are the little information icons on the side. When a new character enters the story you can get some information about him by clicking on this symbol.
The HBO Voyeur Project is an Alternate Reality Game which gives you an inside look on different stories happening in different flats in NYC. There are two interesting facts about the project.
First it’s heavily using spatial montage to show connections between the different stories. There is an option on the website, which shows these connections by highlighting certain flats while dimming others. This technique gives some interesting new options for spatial storytelling.
Second interesting aspect is the marketing claim “Do you like to watch?”. For me it seems like HBO uses the Voyeur Project as an research tool to find out more about coverging media usage of it’s viewers. It’s not only the questions if you like to watch but where (or in which medium) you like to watch.
Get some backgrund information on the project’s blog “The story gets deeper”.
“The HBO Voyeur Project is a collection of multi-media stories that HBO has built around the theme of voyeurism.
See what people do when they think no one is Watching
is the tagline that they have used to describe the experience that starts in the streets of New York City, behind the countless windows that we pass everyday. It comes together in a silent film that will be projected on the side of a building, and extends to the HBO channel, HBO on Demand, and online at HBOVoyeur.com. There are also “artifacts” of the characters everywhere, pieces of story which have been sprinkled around the web and in the real world to heighten the experience for those who like to get involved. However it is experienced in whichever medium, the point of the HBO Voyeur Project is to get the viewer to confront the uncomfortable question: “Do You Like To Watch?”
Link via Bewegungsmelder.
The Coke Zero Website get’s updated : Untill July 20th, from 17-21h (CET) people can race Carrera live over the internet, hosted by the �Racegirls� Anna und Aldina.
Outtakes of the (german) Newsletter from agency Scholz & Volkmer: “Im Netz steuern, was im realen Leben passiert. Unsere Wiesbadener Agenturr�ume werden sich vom 2.-20. Juli in einen Carrera Rennparcours verwandeln. Die Racing-Bahn ist mit einem Server verbunden. Und ab n�chster Woche hei�t es an jedem Werktag von 17-21h f�r die User: auf www.cokezero.de anmelden, Motto ausdenken, Warteposition im Auge behalten, und dann, Mann gegen Mann, versuchen �bers Internet das Kommando auf unserer Rennbahn zu �bernehmen. Live vor Ort sind dann auch die �Racegirls� Anna und Aldina, die das Geschehen moderieren, die Modellautos nach einem Crash wieder auf die Spur setzen, die Fahrer anfeuern und sich nat�rlich �ber zahlreiche Fanpost freuen.”
Video helps to promote every product, even toilet seats! :-)
Even though the claim (”Clean is happy“) is quite stupid and the testimonials are way over the top (They try to make you believe that this toilet seat will change your life), the video Interface is well done.
Mercedes has a quite courageous approach for the new UK C-Class Website.
A very reduced design with almost no footage of the car. Instead, they present 6 little interactive games that explain different features of the vehicle. Not every single one of the games is entertaining, but I like the idea of presenting the features in a different and new way.