Another good usage of online video as a new marketing channel. The Boston Symphony Orchestra has started Boston POPS.tv, where they show recordings of their orchestra.

I think it’s a good idea, it really gives them the chance to reach new (and younger) target groups. Video lively transports the tension of a big classical orchestra. They have a nice video player with chapter functions and additional text commentary.

When I saw the See Something. Feel Something. campaign from FOXTEL Australia I was a little suprised. Are they really serious?

There are showing people in front of a tv, whose feelings are diversifying between tension and joy. You don’t have to know the short film Evidence to get the impressions that all the people are looking like zombies! Is this really the impression they want to evoke?