A quick one today: SpikeJonzeSlowmoSkateboardMadness!
DirectLink. Via Eternal Gaze.
This is how simple but atmospheric video webdesign should be! IKEA introduces us to different people’s life with a short movie featuring some impressions of their hectic work day and afterwords invites us to their bedroom in slowmotion - “You need a quiet place”
Did not post any Motion Graphic Projects for a long time, but this one has to be spread!
Noah Harris does the beuatiful on air design for E4.
Amazing combination of RealAction, Stop Motion and CGI. What I truly adore is the feeling of non-perfection which gives the idents a very authentic but playful atmosphere.
Interesting hybrid of an advertisement and a shortfilm. Martin Scorsese with a Hommage to Alfred Hitchcock.
The Video is an interesting mixture of the actual shortfilm-ad and a fake-documentary of Scorsese talking about how he found a lost Hitchcock script.
Also see the website for the campaign: ScorseseFilmFreixenet
As Chris from NewTeevee notes, it’s seems like a weird idea, to run a web tv station that only shows commercials. Well, at first there might be some usage for Firebrand for people from the ad industry to stay up to date. For other audiences I’m sceptical. Here in Germany commercials have a rather negative image, but I assume in the U.S. viewers haven’t so much reservations to consume ads as enterainment.
Still, it sounds really strange to me when I read their manifesto:
“We submit, with rare exception, that they’re the best stuff on TV. In under a minute you get the best diirectors, the sickest special effects, the funniest writers - what is not to love?”
Another good usage of online video as a new marketing channel. The Boston Symphony Orchestra has started Boston POPS.tv, where they show recordings of their orchestra.
I think it’s a good idea, it really gives them the chance to reach new (and younger) target groups. Video lively transports the tension of a big classical orchestra. They have a nice video player with chapter functions and additional text commentary.
When I saw the See Something. Feel Something. campaign from FOXTEL Australia I was a little suprised. Are they really serious?
There are showing people in front of a tv, whose feelings are diversifying between tension and joy. You don’t have to know the short film Evidence to get the impressions that all the people are looking like zombies! Is this really the impression they want to evoke?