I started a new little side-project: TechnoPoeticalBeauty (please join me!). I started to use Vimeo quite heavily in the last weeks. It was striking to me that there are lot’s of videos on the side which have similar aesthetics and therefore could be described as a new genre of online video. These videos meet the following criteria:

1. Shot in HD
2. objects in the videos are often nature or everyday life
3. filmed with a 35mm adapter
4. heavy color correction
5. slow-motion
6. emotional soundtrack

I’ll give you some examples:

This is the group description:

When I see all these crisp&clear HD videos on Vimeo these days, shot with a 35mm adapter, heavily color corrected in post pro and combined with an emotional soundtrack, two feelings touch my soul:

On the one hand these technically perfect executed videos feel somehow vacuous, pure surface, to perfect to be true.

But on the other hand, lots of them speak to me through the power of the image - there’s a raw&simple poetry in them that really moves me.

I’d like to collect videos in this group which hit this thin line between technology and beauty and talk about them.

Please join the group and the discussion!