“The nonprofit Tribeca Film Institute in New York is joining Amazon.com to create a digital marketplace for films and videos that have been stuck in archives with limited circulation or have been otherwise unavailable through conventional retail and Web outlets.”

Sounds like a good idea, doesn’t it? What’s really compelling, is that the service offers free of charge transfer from video to digital formats, and very cheap rates for film to digital transfers (approx. 672$ for a 90 minute feature). Moreover the producer/director can set the price for rental or dvd sales on Amazon.

But with all web distribution services the same question rises: How to spread the word on all these beautiful independent films and video works? Reframe tries to reach an educational and institutional audience, but also uses the power of social web functions, as users on the site can curate thematical collections and lists and share those with each other.

Visit the Reframecollection and read a detailed feature in the New York Times.