Archive for May, 2008

Weezer’s music video for their new single Pork and Beans fetures lots of YouTube Stars like Chris Chrocker, the CokeMentos guys or Miss Teen South Carolina.



YouTomb is a research project by MIT Free Culture that tracks videos taken down from YouTube for alleged copyright violation.

More specifically, YouTomb continually monitors the most popular videos on YouTube for copyright-related takedowns. Any information available in the metadata is retained, including who issued the complaint and how long the video was up before takedown. The goal of the project is to identify how YouTube recognizes potential copyright violations as well as to aggregate mistakes made by the algorithm.”

Time is moving fast on the net. The medium changes so fast, that it already has lived through several transitions. For example, can you still remember how the Internet was before YouTube? When was that? Back in the 90ies? Of course not, YouTube went online on february 15th, 2005, so that’s 3 years only!!! Moreover, look at YouTube itself, haven’t there even been several generations of the platform in this short time?

But what role do time and temporality play in a medium like YouTube, when every second 10 hours of video footage is uploaded? You always see a very moment of the history of YouTube, symbolized through the “videos beeing watched right now” feature on the front page.

As the platform is changing it’s content so fast, it’s very hard to witness changes, e.g. the development of certain genres or the influences of videos onto each other. A software mashup called TimeTube tries to make the history of YouTube visible.

When you type in a keyword, the software shows you temporal relations between videos tagged with this word. Although, TimeTube is still missing lots of relations, you can use it to make some interesting observations. I typed in “dove evolution”, a very successful viral, which entailed numerous mashups, remakes and video answers. Through TimeTube I learned that it took 5 month until the first prominent remake (slob evolution) was released. I made another interesting observation on the “lifetime” of YouTube videos. “Dove Evolution” was release on October 6th, 2006. Most of the mashups and remakes were born between month 6-12 after the first release, but there are still reaction to the video after 1,5 years right now.

Ok, so go to TimeTube and become a YouTube historian yourself!

How does that sound to you? Lame doesn’t it? When THE FIRST FULL FEATURE ON YOUTUBE, Four Eyed Monsters, came out, I was wondering how much of it’s success you could count on it’s the first mover effect. Well, The Cult of Sincerity is the first full feature DEBUT on YouTube but it seems like it can’t get as much attention as FEM did, until now it only attracted 20k viewers.

The Trailer:

When I watched the movie I was thinking about reception situations again. How much time do you give a movie to catch your attention when you see it in a cinema? 30 Minutes? More? How much time do you give a movie on YouTube to catch your attention? 5 minutes? 2? When FEM came out, I gave it a try, because I really wanted to know what’s the first feature on YouTube is like. It turned out to be a great movie! This time with COS I had a much lower attention span so I caught myself clicking away the movie after some minutes. But movies need their time to envolve, they need their time to construct a rahter complex story…that makes them interesting. Just because you see it on the Internet, why does it have to blow up fireworks in the first minutes to hook you up? Therefore I gave COS a second try, and guess what…it turns out to be a great movie!

So go watch it here:

Get the filmmakers 2 $ by signing up here, and learn more about the project here and on the film’s website.

“I like your website.”
“The profile or the site?”
“The site!”
“So are we electronic friends yet?”