As Chris from NewTeevee notes, it’s seems like a weird idea, to run a web tv station that only shows commercials. Well, at first there might be some usage for Firebrand for people from the ad industry to stay up to date. For other audiences I’m sceptical. Here in Germany commercials have a rather negative image, but I assume in the U.S. viewers haven’t so much reservations to consume ads as enterainment.

Still, it sounds really strange to me when I read their manifesto:
“We submit, with rare exception, that they’re the best stuff on TV. In under a minute you get the best diirectors, the sickest special effects, the funniest writers - what is not to love?”