When I saw the See Something. Feel Something. campaign from FOXTEL Australia I was a little suprised. Are they really serious?
There are showing people in front of a tv, whose feelings are diversifying between tension and joy. You don’t have to know the short film Evidence to get the impressions that all the people are looking like zombies! Is this really the impression they want to evoke?
November 25th, 2007 at 7:19 am
I worked on this site so I thought I’d defend it.
Your comment that they all look like zombies seems a little harsh. Did you click any of the loops and watch one of the video pieces? Or close it right away and then post this?
We hadn’t seen the “evidence” film before. Nice link. Not sure if you’ve ever read a book to a child before but you get the same blank expression from a kid as you do putting them in front of a TV. That doesn’t mean they aren’t enjoying it. That said we made sure the videos we shot displayed the full range of emotions. Although it’s very hard to convey “inspired” with your face :)
November 27th, 2007 at 6:25 pm
Hey Ashley!
Thanx for the feedback! It’s very exciting to get directly in touch with creators.
Yes, i think you could say that the comment was a little harsh, especially because I did not enlarge on my argument.
I think it pretty much depends on from which perspective you look onto the site. From an advertisers point on view it’s definatly meeting the goals. It’s both entertaining and involving and it’s technologically progressive. So I think you guys did a good job. But if your sceptical to the power of the tv as medium in general (like I am) you can get a different impression. There have been quite a lot studies about tv turning off the viewers brain (I’m symplifying the subject here, Neil Postman is the big name here). So when I see the kids, I really get that impression of a zombie look. TV is a passive medium while others (like books or the net) are not. Well, as I said, it’s a matter of perspective.
Hope I made my point a little clearer,
Simon
December 5th, 2007 at 1:06 pm
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