Vincent Morisset has produced has produced an interactive Music Video for Arcade Fire’s “Neon Bible”.

Even though the degree of interactivity is rather small it feels quite natural, as the actions taking place respond to certain events in the lyrics.

New Work from WeWorkForThem, Video Projection at Tosays Art Festival 2007, The Hague, Netherlands.

Weworkforthem were one out of 24! artists and collectives who performed live at the festival.

Brad Inman, head of Tunhere, a full service Internet video solutions provider, names four characteristics in a short interview on Beet.TV.

According to Inman, these characteristics are 1) good storytelling, 2) Authenticity, 3) Localization, 4) Information . This counts for branded content equally as for editorial content.

Have to think about first, then I’ll make my own list :-)
What do you guys think?