“The video sets out to amplify the message of the song.
The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Codes are organised into sections that relate to specific issues of civil liberties.”

Visit the Pet Shop Boys Website for more information. The Production Company The Rumpus Room is a new division of The Sweet Shop, specialized in non-narrative Storytelling. Sounds interesting? Read an interview with Tomas Rope, founder of Tomato Interactive, and now involved in Rumpus Room, in the german culture magazine Spex. (german only)