ROOM IDEAS is the third iteration of the well known IKEA Micorsites famous for their heavy and thoughfully use of video footage. This one is pretty sililar to the original kitchen website (Dromkok by Swedish agency Forsman & Bodenfors) with its use of motion control rig to film the footage and the user controls to zoom/rotate/navigate through the videos in the website. The second website kominigarderobe had much less interactivity.