Video Remixes are all over the web right now. Therefore Sony gets it’s own Remix-Website to promote three new Vaio models. You can record yourself via your webcam and the recut the material on the website. Problem is that all three example videos are quite akward. It’s not really getting better that they label these remixes as “a sophisticated mix of intelligence and elegance.”

Question is, if the theme of the Remix matches the idea of the product or if they are just following a trend?

I allready posted some thoughts about web fiction formats some days ago. Today myspace is screening the 12 final episodes of lonelygirl15 season 1 exclusivly, which is interesting because the soap got big on YouTube.

That myspace has an exclusive contract with the series is another sign that web fiction formats become adult. The production value of the formats rises and also the story lines get better.

Another aspect of this process is the development of web fiction formats as a marketing tool for products. See Robotskin as an example:

I’m not sure how the web audience reacts to this kind of product placement but at least the idea of a “Pflege-Roboter” is quite special.

On the first look, there nothing exciting about Zoogami - it’s a clothing companies website, where you are guided through some litlle games by a funny character (reminds me of shaveeverywhere).

So while there’s nothing new about the interactive part of the website, it uses some classical elements of filmmaking. Costumes, set design and art direction are excuted very well with much love for the details. Thereby the website creates a very unique atmophere.

There’s a new web tv station out there called Sly-Fi. Besides the slick interface, they have well edited clips - a combination of concert recordings and artists interviews from the music bizz.

“Sly-Fi grabs you and carries you off to big and small stages, into the crowd of dancing bodies on festivals and in hot clubs. It beams you into the artists’ world of thoughts, shows you new paths and perspectives, lets you explore off the beaten track without pointing to the roadmap. It’s different from just being different. It’s wild, curious and without shame. Concert recordings, interviews, reports, soap operas that are not slippery, sitcoms that don’t need a laugh track, do-it-yourself formats without the slapstick. Faces, sudden flashes of inspiration, grand and small gestures. Starting now, forever on Sly-Fi.com”