I allready posted some thoughts about web fiction formats some days ago. Today myspace is screening the 12 final episodes of lonelygirl15 season 1 exclusivly, which is interesting because the soap got big on YouTube.

That myspace has an exclusive contract with the series is another sign that web fiction formats become adult. The production value of the formats rises and also the story lines get better.

Another aspect of this process is the development of web fiction formats as a marketing tool for products. See Robotskin as an example:

I’m not sure how the web audience reacts to this kind of product placement but at least the idea of a “Pflege-Roboter” is quite special.