Axe has a new Interactive Video Website online.
It’s beuatifully shot (very raw, digital) and has a very nice fullscreen option. But as many video sites these days it lacks real interactivity. The only choice for the user is to click on “Let the game continue” once in a while. Therefore he story gets boring, because the plot gets repepitive (boy meets girl). What rescues the site from being odd is the very ironic tone know from all Axe campaings.
May 10th, 2007 at 2:57 pm
Have you already seen the Casio Supergirl?
http://www.casio-radio-controlled.com/supergirl/html/de_de.htm
Nice combination of video + web + mobile marketing, found at
http://www.nicozorn.com/2007/05/10/lust-auf-ein-supergirl/
May 10th, 2007 at 11:23 pm
Have you really entered your phone number for the casio video? I didn’t feel motivated to do so…
May 11th, 2007 at 12:00 pm
Try it! You´ll be surprised what happens :-)