I recognized a new trend for product websites latletly - many companies present there product range in a very ironic way. The trend started with last year’s award-winning ShaveEverywhere, where a charming host in a white bathrobe introduces you to the stunning features of a new type of shaver. Followers have been the Friends of Bright, telling you that a whitening gum helps you to step on the bright side of life, or the Great Pockets campaign, which offers you a whole fashion line with huge pockets to carry all your digital devices, just to tell you that you don’t need those clothes, if you have all devices in one Nokia mobile phone.
Almost bringing it to the absurd is the new site Save the Monkeys. (Slogan: “You must stop eating bananas - bananas are for monkeys. Save the monkey - save the world!”) The promoted product is a protein drink - got the connection?
The remaining question is, if the visitor always has the attention and patience to get the connection between the ironic campaign and the product. What do you think about it?
May 9th, 2007 at 2:09 pm
A usual commercial doesn´t get a lot of attention. For a small company with a limited marketing budget it´s easier to get the customers attention with an uncommon campaign. This one seems like a recycled viral marketing campaign (like http://www.horsesass.org/downloads/Dog-Killer-2-455.jpg) using some new webfeatures.
When it starts to get viral, it definetly works! The problem is: no one knows how to start a viral campaign so it´s just trial and error - don´t know if this one will work..
May 9th, 2007 at 6:22 pm
Yeah, it’s very hard to foresee the success of viral campaign.
See http://brainwash.robertundhorst.de/uncategorized/viral-marketing-virales-marketing-virusmarketing-taktik/ (german only)
May 17th, 2007 at 11:33 am
Movingweb.org: Blog über die Konvergenz der Medien…
Movingweb.org ist ein neuer Blog, bei dem es um die Konvergenz von Bewegtbild-Medien (TV, Film, Video) und dem Internet geht. Hier drei ausgewählte Artikel aus dem Angebot …
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September 9th, 2007 at 1:10 pm
Hello!
This advertising campaign against to the bananas to stink for lack of ethical values.
Please visit: http://zeafoto.blogspot.com/
October 20th, 2007 at 1:41 am
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November 11th, 2007 at 7:12 pm
Hello!
I invite to yours to visit my Web-Blog for that yours know my point of view about the Gainomax publish: http://zeafoto.blogspot.com/
Regards, Niko.
February 1st, 2008 at 8:07 pm
Thanks for sharing